Hi, I'm Ausar.
I build GTM Strategies that turn product into Market Leaders
From 0 to scalable - I've led GTM motions that close deals, drive adoption, and deliver impact.
Career Highlights
Contract Closed
$
0
k +
Active Users
0
k +
Schools Live
0
Students In Pipeline
0
k+
Increase in Eng Valocity
0
%
$400K+
generated in agency revenue.
$900K+
generated in revenue for client brands through marketing campaigns.
About Me
KP Media Group (Co-Founder / GTM Lead)
- Co-founded a creative media agency serving consumer brands across Los Angeles.
- Built and executed the company’s end-to-end GTM strategy, including outbound sales, client acquisition, pricing, partnerships, and account management.
- Closed partnerships with:
- HexClad
- California Wine Festival
- PrettyLittleThing
- ProsourceFit
- Skyline Talent
- Mob Mentality (TV show)
- Produced commercial marketing campaigns that directly contributed to client revenue growth.
- Built repeatable outbound sales and referral systems that became the blueprint for Classmate360’s GTM strategy.
- Managed enterprise client relationships from prospecting through delivery.
My Services
What I bring to the table
1
Classmate360
Launching & Scaling a New Product from 0 to Revenue
Led go-to-market strategy and execution for Classmate360, an AI-powered student success platform, from initial launch to enterprise pipeline.
MY ROLE
Head of Product & GTM Leader
- Defined GTM strategy, positioning, and ICP
- Built sales outreach engine and pipeline
- Drove product messaging and value proposition
- Partnered with product, engineering & design
- Closed enterprise deals and built partnerships
IMPACT AT A GLANCE
$900K+
Contracts Closed (3 Contracts)
5K+
Active Users (Onboarded)
3
Schools Live (2 Live, 3 in Pipeline)
20K+
Students in Pipeline
70%
Increase in Engineering Velocity (w/ AI)
38%
Budget Saved by Accelerating Delivery
KEY HIGHLIGHTS
Launched and onboarded 2 schools, and 3 more in pipeline, driving 20K+ students in total pipeline.
Generated and closed $900K+ in contracts within the first 12 months of GTM launch.
Implemented AI tools and process improvements that increased engineering velocity by 70%.
2
Classmate360
Driving Pipeline & Revenue Growth Through Strategic Outreach
Built and executed a repeatable GTM motion that generated a strong pipeline and closed enterprise deals.
GTM STRATEGY & EXECUTION
- Built outbound engine with personalized outreach, demos, and stakeholder engagement
- Developed sales collateral, pitch decks & ROI case studies
- Targeted trade schools and technical schools nationwide
- Managed full sales cycle from prospecting to close
- Negotiated and closed 3 enterprise contracts worth $900K+
PIPELINE OVERVIEW
Total Pipeline
$2.1M+
Deals in Pipeline
12
Prospects
84
Qualified
28
Proposal
12
Closed
3
PIPELINE & REVENUE IMPACT
$900K+
Contracts Closed
12
Deals in Pipeline
3
Schools Live
20K+
Students in Pipeline
FEATURED OUTCOME
Closed $900K+ in contracts and built a $2.1M+ pipeline within 12 months through strategic outbound and relationship-driven selling.
3
Classmate360
Building a Scalable GTM Engine for Long-Term Growth
Created systems, messaging, and processes that turned Classmate360 into a repeatable and scalable GTM motion.
WHAT I BUILT
-
GTM Strategy & Positioning
Defined ICP, value proposition, and messaging aligned to customer pain.
-
Pipeline Generation Engine
Built outbound sequences, lead lists, and multi-touch cadences.
-
Sales Process & Enablement
Created sales playbooks, sequences, and objection handling guides.
-
Analytics & Optimization
Tracked key metrics to improve conversion, velocity, and forecast accuracy.
GTM Dashboard
Last 6 Months
New Leads
1,231
Meetings Booked
156
Opportunities
42
Win Rate
24%
Pipeline Value
$2.5M
$2M
$1.5M
$1M
$500K
$0
Jan
Feb
Mar
Apr
May
Jun
Top Sources
- Outbound 45%
- Referrals 25%
- Events 15%
- Partnerships 10%
- Other 5%
KEY RESULT
Built a scalable GTM engine that consistently generates qualified pipeline, shortens sales cycles, and drives predictable revenue growth.
4
KP Media Group
Building a Media Brand & Driving Growth
Founded KP Media Group and built a content and media engine that created audience, engaged communities, and brand partnerships.
MY ROLE
Founder & GTM Lead
- Built brand strategy and content positioning
- Grew audience across YouTube, Instagram and other platforms
- Monetized content through brand partnerships and sponsorships
- Managed content production and distribution
- Built systems for lead generation and sales
IMPACT OVERVIEW
100K+
Total Reach Across Platforms
10K+
Engaged Community
$100K+
Revenue Generated (Partnerships)
Multiple
Brand Partnerships
PLATFORM GROWTH
FEATURED OUTCOME
Built KP Media Group from the ground up, growing a loyal audience and generating six-figure revenue through strategic content and brand partnerships.
5
Career GTM Highlights
Results That Reflect Strategy, Execution, and Leadership
$900K+
Contracts Closed
(3 Contracts)
(3 Contracts)
5K+
Active Users
(Onboarded)
(Onboarded)
3
Schools Live
(2 Live, 3 in Pipeline)
(2 Live, 3 in Pipeline)
20K+
Students in Pipeline
70%
Increase in Engineering
Velocity (w/ AI)
Velocity (w/ AI)
38%
Budget Saved by
Accelerating Delivery
Accelerating Delivery
ABOUT ME
I'm a GTM leader with a track record of launching products, closing enterprise deals, and driving revenue growth. I combine strategic thinking with hands-on execution to build scalable GTM engines that deliver real results.
- Product Mindset. GTM Focused.
- Data-Driven. Customer-Centric.
- Builder. Closer. Innovator.
CORE STRENGTHS
GTM Strategy
Pipeline Generation
Sales Enablement
Partner Development
Strategic Partnerships
Market Positioning
Cross-Functional Leadership
Data-Driven Decisions
“
I build GTM engines that turn products into market leaders. ”
Let's Connect
Featured Case study
Classmate360
AI Powered Student success platform
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Combined Career Metrics
KP Media and Classmate360
- $850K negotiated in SaaS development and GTM contracts.
- $400K+ generated in agency revenue.
- $900K+ generated for client brands.
- $2.15M+ in total commercial value influenced (combining negotiated contracts and revenue generated).
- 90% reduction in customer onboarding time.
- 70% increase in engineering productivity.
- 38% reduction in project costs.
- 70% increase in engineering productivity.
- Led 15+ person cross-functional teams.
- Built two companies from concept through GTM execution.
Combined Career Metrics
Product & AI Highlights
- Led product strategy from concept through commercial readiness.
- Managed a cross-functional team of 15+ engineers, designers, analysts, and GTM contributors.
- Reduced customer onboarding time by 90% through AI-powered automation.
- Increased engineering productivity by 70% using AI-assisted product design and rapid prototyping.
- Delivered roadmap milestones 6 months ahead of schedule, reducing project costs by 38%.
- Built an AI-native Student Information System for vocational education.
Combined Career Metrics
GTM Highlights
- Secured the company’s founding stakeholder relationship through strategic networking within two months of relocating to Miami.
- Designed and implemented the company’s complete go-to-market strategy.
- Built customer onboarding processes and implementation playbooks.
- Developed product positioning, pricing support, messaging, and sales enablement materials.
- Created CRM workflows and GTM infrastructure to support enterprise sales.
- Led executive product demonstrations for prospective vocational schools.
- Secured commitments from multiple schools to participate in the company’s beta program through stakeholder relationship management and product presentations.
- Prepared the commercial foundation for onboarding a dedicated EdTech Account Executive to scale external sales.
Let's Talk Togedher
"Ausar is a rare blend of strategic thinker and execution machine. He builds GTM engines that drive real results."
— Stakeholder, Classmate360
Contact Us
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